Promark by D'Addario Select Balance 

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Selling Points

  • The Select Balance line was designed to give players the opportunity to find a balance that’s right for their playing style and technique

  • Drummers essentially prefer two types of stick balance, forward or rebound.  

  • New naming convention designed to give the consumer more information about the stick including diameter,  taper, tip shape, and tip material

  • 10 total models: A forward balance and a rebound balance model of 5 of the most popular diameters

Direct Competitors

  • There are no competitors that feature the balance of the stick as a main feature.  In fact, most hardly mention it outside of a specifications sheet.

  • All competitor sticks on the market have tapers that shift weight to the front or back end of the stick. What gives Select Balance a competitive edge is that this is rarely talked about.

Success Stories and Pitches that Work

  • Featured Product Display (see picture below) connecting the dots for consumers between our advertising and the product in the store

  • Stress the importance of the balance of the stick to the player and this stick highlights that

  • Strong marketing and Social Media campaign driving consumers to purchase.  This includes artist support from the likes of Glen Kotche (Wilco), Daru Jones, and Billy Rymer (Dillinger Escape Plan)

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Test your knowledge of the Select Balance sticks here.