Promark by D'Addario Select Balance
The Select Balance line was designed to give players the opportunity to find a balance that’s right for their playing style and technique
Drummers essentially prefer two types of stick balance, forward or rebound.
New naming convention designed to give the consumer more information about the stick including diameter, taper, tip shape, and tip material
10 total models: A forward balance and a rebound balance model of 5 of the most popular diameters
There are no competitors that feature the balance of the stick as a main feature. In fact, most hardly mention it outside of a specifications sheet.
All competitor sticks on the market have tapers that shift weight to the front or back end of the stick. What gives Select Balance a competitive edge is that this is rarely talked about.
Success Stories and Pitches that Work
Featured Product Display (see picture below) connecting the dots for consumers between our advertising and the product in the store
Stress the importance of the balance of the stick to the player and this stick highlights that
Strong marketing and Social Media campaign driving consumers to purchase. This includes artist support from the likes of Glen Kotche (Wilco), Daru Jones, and Billy Rymer (Dillinger Escape Plan)