Balanced Tension Guitar & Bass Strings
Mathematically optimized string combinations, resulting in greater control and playing comfort
More consistent feel between strings for balanced bending, strumming, fretting, picking, plucking and slapping
Distinctive bright tone of XL nickel wound strings
Based on traditional gauges, but optimized for 'balanced tension' between strings
Models available include EXL110BT, EXL120BT, and EXL115BT for electric guitar and EXL170BT, EXL160BT, and EXL220BT for electric bass.
Important Note: Both of these sets are not mathematically calibrated to give you the balance that you get with Balanced Tension sets but they're noted for having a particularly balanced feel and represent the closest the industry had come prior to the Balanced Tension release in January of 2013.
SIT Paul Allen Signature Power Wound
GHS Eric Johnson Signature
Success Stories and Pitches that Work
The development of Balanced Tension strings were driven by consumer demand for a set that fits particular needs within the market, specifically for bass players who are looking for an E and A string tension that matches their D and G strings.
Set up a Balanced Tension Testing station (see picture of Domestic POP kit below) and have customers A/B a Balanced Tension set with a Standard XL set
Marketing campaign designed to drive consumers to purchase, including print and online advertising, as well as a landing page on our fretted website with in-depth information, and artist and consumer testimonials.